Want to Grow Business & Your Sales in a month? 7 Simple Ways
In this post, we’ll discuss few tips and tricks a B2B or a B2C company should follow to grow business sales within a month.
The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it’s a race to the bottom. Selling can be challenging. It’s a complex process of human behavior with no shortcuts. Marketers who increased sales took deliberate steps based on proven sales principles and techniques. Here are 7 ways to grow your business:
1. Focus on Client/ Market Needs
To put in one line, no one cares what you do. They care if you can do something for them. Your business should always solve a problem in a better and flexible manner than the options currently available in the industry.
2. Understand your Industry to Boost Business
Before you talk about growing your business, first do a research and understand the potential of the industry you are in. If the industry standards are set at $100 for a certain work, you cannot earn $200 doing the same thing, no matter how beautifully you do it. Always know your industry before venturing into it. In such a situation, your aim should be client loyalty. Don’t let the good client get away just because of a few bucks. Understand them.
3. Create and maintain favorable attention.
You need to reach your potential clients where they are likely to be searching for someone like you. Effective marketing, referrals, strong sales skills, and strategic questions are the keys to creating favorable attention. If you are in a B2B industry, don’t hang around on Facebook. Look for Business centric platforms like LinkedIn or composite ones like FirstFate.
4. Allow Clients to place Orders online
If possible, you should always have your services available on multiple online services marketplaces. Be it global platforms like Upwork, Fiverr, or country specific platforms like Tapkar (for India), always allow clients to place an order. If you give them too much time to go from ‘okay let’s try’ to ‘here take my money and let’s go’, you will lose them to a competitor no matter which industry you are in! Selling online just reduces this time!
5. Improve your Outreach Programme
Every business reaches out to new potential clients in different ways. Some rely on cold calls, some on emails or some via mutual contacts. There’s no right and wrong strategy. However, doing only one thing is definitely a sales loophole. No matter how successful you are at cold calls, you should try emails or referrals as well. Because conversion is never 100%, in fact it is less than 10% for Top companies. Remember you are selling your brand before your product. One sure way to do that is to offer a discount to catch the first attention.
Also, change your graphics and the content you are sharing, depending on your client. There’s no template in marketing and sales.
6. Grow Business the smart way
Don’t run after big money and big orders. Start small. Capture any business you can. But never lax on your quality. You’re playing the long game while making some money in the short one. Ask clients for referrals too, but don’t bother them too much. Something like ‘Hey, hope you liked our services. Do let me know if any friend of yours need some similar assistance’. Again, this might work, it might not. Understand the client.
7. Sell the Results
Focus on how the final product will look like and how it will make your clients’ life a lot easier. Don’t let them dream it. Show it to them. Be it a mockup created specifically for them or your own past portfolio. Let them visualize it. A clear picture is worth than a 1000 phone calls/emails. And don’t forget to be realistic about it. Don’t show the results which aren’t possible. Deceiving a client is business suicide, not to mention legal suicide too.